Despite this, Ashley had still managed to cause a storm by re branding St James Park as the Sports Direct Arena in November 2011. Managing Director Derek Llambias told fans that the move was necessary to try and tempt another company to purchase the future naming rights to free up money for new signings in the future.
Pardew was rewarded for his efforts when he signed a staggering eight year contract in September 2012. Pardew soon became as unpopular as Ashley as the team suffered from inconsistencies as the better players were sold to be replaced by new men mainly spotted in France by chief scout Graham Carr.
The inevitable came about in December 2014 when Pardew moved on, lured by an offer from his former playing club Crystal Palace. Coach John Carver was put in charge until the summer of 2015.
Carver departed at the seasons end before former England boss Steve McClaren was appointed. Ashley vowed that the club would take the cup competitions seriously and the purse strings were loosened to allow McClaren to make new signings; the stand outs being Serbian striker Aleksandar Mitrović from Anderlecht and Jonjo Shelvey.
Sven Botman, Tino Livramento, Harvey Barnes, Anthony Gordon, Sandro Tonali, and Alexander Isak all arrived at the club to add to star players such as Kieran Trippier, Callum Wilson, Bruno Guimarães, and Joelinton as United looked to become leading players in the English game.
Newcastle United FC will play in the Premier League in the 2024-25 season.My visits
My enthusiasm was highlighted when the club made the sensational signing of Kevin Keegan, funded greatly by Newcastle Breweries. His two years as a player transformed the club with the ground being full to capacity for many home games.
Mirandinha was the locals hero of the time but he was put in the shade as Liverpool outclassed his side. Steve Nicol put the Reds ahead before John Aldridge doubled the lead. Nichol scored again after been set up by the excellent ex Toon man Peter Beardsley. Neil McDonald pulled a goal back from the penalty spot before Nicol completed his hattrick.
Indeed, everyone apart from those in the seats got saturated. The Gallowgate End was a decent sized terrace where the more vocal of the Toon Army congregated, especially since the roof was taken off the Leazes End which stood opposite.
This was now a truncated open terrace split between home and away fans with a large wall at the back. To the right, the once imposing cantilevered East Stand sat above a section of open bench seats, which was once terraced.
The old Main Stand which once had a barrel roof containing a TV gantry in the semi circular gable was demolished. It previously had seats were at the rear with a fair sized open terracing at the front. The ground badly needed investment and covered accommodation and this was the first stage of its redevelopment.
The Main Stand had been replaced by The Milburn Stand which towered over the ground but kept its terracing at the front when I next attended for the visit of Hull City. Two carloads of us went up for the Wednesday night encounter in March 1990.
There were the usually City fans and a car aimed by Scarborough fan and wannabe Grand Prix driver, John 'Doomie' Dyer. We had a couple of pints in Gateshead and found a good parking spot and all seemed well.
Some of their fans were in our section in the Leazes End and were passing and receiving notes that were being delivered by the ball boys at the side of the pitch. We were quite concerned! At the end of the game the very vast majority of City fans were escorted to their coaches. We spoke to some police and explained our predicament.
It was obvious we were being lined up outside the ground for some kind of attack. The police were helpful and walked down towards our cars which were parked behind the brewery near the ground.
After a while the home fans were gathering in force so the officer in charge said "Hope you can run lads because we can't hold them off much longer" Fortunately we could in those days and we got to the cars and drove off at speed without knowing where we were going, initially heading west towards Blaydon.
A buffet was produced and we got a lock in! Later in the season when City played at Sunderland, some of the lads stopped at the same pub where the landlord had booked a mini bus to take everyone to the game. It's just a shame not all fans are like that.
Friday 2nd and Saturday 3rd October 2008
Naturally everything was locked up around the imposing arena. Instead I had beers in the superb Strawberry pub and the ordinary Shearers Bar under the Gallowgate End. Not to be perturbed I returned the following morning to at least take some photos from the outside.
The stadium was now one of the most prominent landmarks in the city. Roads run underneath two of the sides and new car parks and landscaping have improved the entire area. I was walking behind the old East Stand and saw a gate ajar. I thought about it for all of a second and decided to go in.
I shouted to see if anyone was around to ask permission to but no-one answered. I walked through the concourse and into the lower seated paddock and found myself at pitch side. Nick had told me he'd got in exactly the same way a few years earlier.
The stadium had altered dramatically since my last time inside of it. The Milburn Stand now has an extra tier which goes round the corner to the Sir John Hall Stand (Leazes End) which is the same mind blowing height.
Away fans are placed right in the top corner of here. On visiting my mate Crusher said he was expecting Sherpa Tensing to show him to his seat and when reaching it said watching the game was like looking down on a game of Subbuteo. The stand has a lower corner section joining up with the original East Stand which now looks tiny compared to its neighbours.
There is very little chance of any development on this side because the row of terraced houses, which accommodate students, are listed by English Heritage. The Gallowgate Stand is the same height as the Milburn Stand when it was first built. All in all it is a pretty amazing place, enhanced by the fact it sits on a hill overlooking the city so it can be seen from lots of locations in the far distance.
Newcastle United 1 Norwich City 0 (Sunday 18th March 2012) Premier League (att: 47,833)
I was due to be in Scarborough for the weekend and after taking Dad to Middlesbrough for the England under 21 game at Middlesbrough and Fulham's game with Wolves a few weeks earlier, and having such a brilliant time, I looked for another night away for us.
As it happened the Sky live match at St James Park, or Sports Direct Arena as the owner Mike Ashley had controversially rebranded it, offered a great opportunity.
We set off bright and early and found ourselves outside the hotel very early. They allowed us to park up so we could go for a walk before checking in at 2pm. We walked into the city centre and down the steps to the Quayside, where there was a Sunday market taking place. We had a good walk up and down before heading back via the Metro FM Arena. Dad hadn't been feeling at his best as he had a chest infection, but as ever he just got on with it.
After a change we walked down the hill towards the station to join the crowds heading up to the stadium overlooking the city. We went into the ground so we could feel the atmosphere in the build up. The facilities inside the ground were a far cry from my previous visit.
We climbed the stairs to the concourse, which was a like a large conservatory with city views. The long bar served me a cracking pint of Guinness for £3.90. After checking out the teams on one of the many screens we went upstairs to our seats.
I was getting as much pleasure seeing my Dad's face. He commented it was a bit different to Craven Cottage, where we'd been a few weeks before. There was a minute's applause before kick off for Fabrice Muamba who had miraculously recovered after suffering a cardiac arrest on the White Hart Lane pitch the day before.
The game was a cagey affair but it was The Toon who went ahead through another clinical finish from Papiss Demba Cisse. The Canaries had plenty of play, but they seemed lacking in attacking intent when we felt the Newcastle defence were vulnerable.
The pattern continued throughout the game. City should have really gone for it, while Toon created a few chances without extending John Ruddy in the visitors net too far. The occasion definitely overshadowed the game for us.
We headed with the masses and went back to our room to get a shower and a change before heading out for the evening. We weren't too hungry but needed something later. After popping into Wetherspoons immaculate Union Rooms but finding it devoid of any ale choice, where the revellers from St Patrick's Day and the match no doubt supped them dry, we visited the same companies' Mile Castle.
We had a great pint before heading off to try and find The Barbican, which Karl had recommended. The pub had changed hands, but we had a lovely walk around the city centre. Newcastle really was a superb place. We returned to our previous watering hole and tried all three floors.
Dad declared it the best 'Spoons pub he'd ever been in. The Ruddles was perfect and only £1.75. I just wish Dad had felt better so he could have enjoyed it more. After amazingly finding Gregg's still open, we grabbed some take away pasties for supper.
The following day we decided to have a bit of a wander after the hotel said we could leave the car there until 2pm. We walked down to one of many bridges and on into Gateshead and bought a one day travelpass, catching the Metro to South Shields where we had breakfast in The Wouldhave.
The ferry took us over to North Shields for a bus and then Metro to Tynemouth, which Nick had told me was a lovely place. He wasn't wrong and everything from the refurbished station to Front Street and then The Priory was top drawer.
We hadn't had a long walk but we put that right as the fresh air from the sea did us the world of good as we walked along the promenade through Cullercoates to Whitley Bay, which still looked like a poor mans Blackpool.
We rode the Metro back to the city centre and then walked back to St Andrews Place, a goal kick away from St James. I had seen The Back Page bookshop the day before and checked it out online. It was a brilliant store dedicated to selling merchandise, books and programmes of all clubs, with the emphasis on The Toon.
I bought the brilliant book Black and White Daft. Dad went in for a look and got chatting. He was chuffed to bits with the welcome, especially when they gave him a free fanzine and told him they thought Scarborough was the greatest place on earth.
We headed back south and went for tea at Scalby Manor. It rounded off a truly wonderful thirty hours. We vowed to head back north when we got the chance the following season.
Wednesday 14th July 2011
The Covid restrictions were gradually being loosened and I decided to make full use of a week off work knowing full well that I would be moving to live in Thailand within the next few months. I decided to do my own zig zag tour of England catching up with friends and seeing places I wanted to visit.
After Scarborough, Keighley, Leeds, and Chester-le-Street I arrived in Newcastle for a couple of nights staying at Sleeperz Hotel on Neville Street. I enjoyed an active Tuesday visiting Berwick and going to the friendly between Hebburn Town and Whitby Town.
My train to Whitby wasn’t until midday so I decided to make the most of my time and explore a city centre I really liked and head to St James Park to visit the Sir Bobby Robson statue and maybe sneak a look inside.
Everywhere was locked up, with the pandemic quite possibly tightening up security. I took some photos outside and visited The Back Page to purchase a signed copy of Harry Pearson’s excellent book, The Farther Corner, all about his visits to football in that part of the country.
There was time to read the first chapter while
enjoying a bottle of Newcastle Brown and raising it to my dad in The Mile Post.
How I still missed him.
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